MacBook Pro 2016: Where Apple went wrong!
Apple’s romance with innovation and pricing is nothing new, but did Apple take it too far this year? Let’s take a closer look.
The new MacBook Pro is surely a sight to behold, those wonderful bends and brightly lit retina display and obviously that revolutionary OLED panel that is supposed to boost the productivity. Everything seems like the perfect ingredients for yet another successful launch by Apple.
For creative enthusiasts, the interactive control and a new way to tone and draw colors can lift a limiter on inspiration and creativity, but is that really necessary?
So, what went wrong? What you could do before is what you can do now, just a little differently. A question that is left unanswered is whether it improves efficiency and saves time. That is a variable factor and would depend largely on an individual’s ability to adapt.
Well to start off the design alone is never enough to make a statement and as it is the new MacBook pro is surely underpowered with the baseline model offering nothing more than the Dell Xps 13! Even the highest end 15 inch MacBook pro falls short of delivering the power and performance expected of a $2800 device. A larger trackpad and a sublime keyboard are all welcome editions but the video memory is shorthanded.
• 2.7GHz quad-core Intel Core i7 processor
• Turbo Boost up to 3.6GHz
• 16GB 2133MHz memory
• 512GB PCIe-based SSD1
• Radeon Pro 455 with 2GB memory
• Four Thunderbolt 3 ports
• Touch Bar and Touch ID
A Radeon pro is not as strong as some of the new DDR 5 graphic cards which leaves a lot of power that could well have been added making the $2800 price tag a little justifiable. Even more so the Core i7 processor is not the latest from intel and I believe the direct competitor for Apple could be a rather outdated Dell Xps 15, With almost all departments rated higher the price for dell is about $1000 less, making it the ultimate choice.
The new MacBook pro is beautiful, sleek, upgraded but under powered and probably the worst value for money. An obvious recommendation is that if you have the older version; there is absolutely no reason to upgrade in fact I may myself be getting a few bucks off on the previous version.
All the content creators and professionals it’s been aimed at may have some consumer loyalty which may compel them to go for this new machine but honestly you can easily buy a powerful laptop and still save some dollars!
In the end, it feels Apple did deliver on its innovative legacy but the only box that was left unchecked was the value for the money. Even though Apple tried a new pricing strategy with the iPhone 7 but this over the top pricing came against the expectations.
It would have been a lot better if Apple had either made a beast or released the price tag which was affordable. As it stands, I’ll be looking to the competitors for my new portable.